Film: Greenwashers

Length: 50 min (can also choose excerpts, or we can suggest excerpts)
Release year: 2011
Rating: N/A
Website: http://www.thegreenwashersfilm.com/about.html

Featuring renowned environmentalist Bill McKibben and business executive Scot Case, Greenwashers is a satirical documentary that blurs the line between green and greed, truth and believability, environmentalism and marketing. Misleading consumers about the environmental benefits of a product or service has become a new marketing standard and Greenwashers takes this practice to the extreme. Following a pair of Greenwashers, the film illustrates the various strategies, sins, and consequences of greenwash.

As a mash-up of real commercials, live events, examples, and both real and fictional characters, this documentary will lead you through a twisting green labyrinth of misdirection. Just enjoy the journey!

Activities / Workshops